SITA: marketing collateral

Key points

• Requirement: Wide range of written collateral, from white papers to case studies
• Solution: Team of business technology writers that understand the subtle intricacies of the air transport industry
• Benefits: Cost effective, reduces project management time, conveys SITA messages effectively

Requirement

SITA is a specialised provider of networks & IT services to the global air transport industry (ATI). It has a strong and collaborative relation with the entire industry, offering services to all stakeholders including airlines, airports, ground-handlers and governments. To communicate with all these different stakeholders, SITA produces a wide range of marketing materials from its headquarters in Geneva, Switzerland.

To be effective, SITA needs to be speak their language and demonstrate that its solutions are industry-specific. The SITA marketing team need specialist business technology writers that can understand the intricacies the ATI and deliver projects on time, on budget.

Solution

Futurity Media has worked with SITA on a wide range of different marketing materials. These include: positioning papers that outline the SITA approach to a specific technology challenge; use cases that demonstrate how a specific service works; and success stories which detail customers’ experiences with SITA.

Benefits

Futurity has relieved the headache of producing professional, engaging marketing collateral. With an understanding of technology and the ATI, Futurity can capture SITA’s messages within the collateral without needing any hand holding. We liaise directly with subject-matter experts and deliver approved copy using the agreed tone of voice directly to SITA marketing. Futurity is able to handle large projects for SITA with short-time scales, always with the same high-quality output.

“We have worked with Futurity Media for over five years and have always been impressed with their responsiveness and high quality of content output. They have a good understanding of the technology issues our industry faces and are able to turn projects around quickly.” ~ Jennifer Fall, Marketing Communication Manager, SITA