It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
Insights
Read our insights blog for some sharp takes on the world of marketing and technology. White papers postsFeatured
12 tips for creating compelling technology white papers
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
White papers
Still want to be a thought leader? Get organised
Three-quarters of business decision-makers and C-level execs say thought leadership content has prompted them to research products or services they’d not previously considered. But 57% of marketers...
What thought leadership actually means
Thought leaders are seemingly everywhere, and with good reason – thought leadership can significantly increase how receptive buyers are to your products and services. But with so much of it around,...
12 tips for creating compelling technology white papers
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
How NOT to write a white paper
White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid. Great white papers...
Create the ideal white paper in eight weeks [infographic]
In 20 years of content creation, we have been asked many times how long it takes to produce a white paper. To help explain the process and typical time required we created this infographic that...
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Futurity Media
37B Seaford Road, Enfield, EN1 1NS
Telephone (UK): +44 (0)20 3161 3995
Email: [email protected]