When infographics get physical

We’ve produced a good number of infographics for Alcatel-Lucent so far, and have a bunch more in the pipeline covering all sorts of different technologies. However it was nice to see one of them in the flesh last week on the Alcatel-Lucent exhibition stand at the Small Cells World Summit event in London.

We typically design and produce infographics in a skyscraper format for web use, and we also convert them to slides for clients who want to use infographic content in presentations or on display monitors. This one though, the Wilson Street ‘Why small will make a big difference’ infographic, was printed out in full-colour and mounted on a standard 850mm x 2000mm roll-up banner stand. Pretty effective isn’t it? And from the foot traffic we saw stopping to read it through, more eye-catching and engaging than many traditional stand promotional collaterals.