(In)credible content
Specialists in B2B technology content & copywriting Find out how we can help youWhat we do
We are a strategic and creative content agency specialising in B2B telecoms and technology. Founded in 2002 by IT journalists and industry analysts, we combine rigorous editorial standards with strategic marketing expertise to turn complex technical capabilities into clear market differentiation. We operate across the full breadth of the technology ecosystem, supporting diverse operational teams, including marketing, sales, PR, social and brand. We also work with tech publishers, analyst firms and marketing agencies.
Services
Strategy
Strategy for thought leadership, content marketing, ABM, corporate comms and sales enablement by experienced strategic marketers.
Content
From whitepapers and buyers guides to videos and presentations, premium content from experienced B2B content creators.
Digital & PR
With our strategic partners, we offer a full range of PR & digital marketing, including ABM, AEO/GEO, web design and PPC.
Insights
Marketing buyers and their agencies need better alignment – here’s how they can achieve it
If marketing buyers’ expectations are too high or misaligned with the practicalities of marketing processes, results will suffer. Balancing expectations and results is a tricky task, and it impacts...
To gate or not to gate: have we reached the end of the road for gated PDFs?
With the rise of zero-click content on social media platforms and AI search, plus buyer resistance to filling in forms and handing over data, marketers have to decide whether to gate content or make it more freely available.
Compelling blog content: what you can do that ChatGPT can’t
Corporate blogs are flooded with GenAI-written how-tos and explainers about how GenAI can revolutionize your marketing content – quickly, easily, and for free. Think it sounds too good to be true? We think so too.
Are you in the content doldrums?
Campaign stalled? Audience not engaging? Product experts too busy to support marketing? We can bring back the mojo
Our work
Blend: website design and WordPress build
Blend is London's leading technology consultancy specializing in AV, smart building, and digital infrastructure. Working across hotels, offices, residential and mixed use, the in-building technology...
CommScope: case studies
CommScope, one of the world’s leading manufacturers of wired and wireless network infrastructure solutions, has an ongoing need to produce effective customer case study collaterals in Europe and...
Orange Wholesale: thought-leadership
Orange Wholesale is one of the world's leading wholesale network operators. To communicate with a diverse customer base, it needed support from an agency that understood wholesale market trends and...
Client experience
Get in touch
Futurity Media
+44 20 8323 3287
[email protected]